Eric Alper is a Canadian music correspondent, blogger, and radio host. After working as a director of Media Relations for eOne Music Canada for 18 years, he eventually started his own public relations company. There he handled PR for big names in the industry such as Bob Geldof, Slash, Snoop Dogg, The Smashing Pumpkins, and Sinead O'Connor. He currently has over 1 million followers on Twitter and was named 'The Best On Social Media' by Billboard and Paste magazine. In this exclusive sitdown, Eric explains how he got his start in the industry, reveals surprising musical secrets and gives invaluable insight on how to become a successful artist.